Segementation Identification

Psychographic segmentation divides the food market place into groups based on complaisant class, aliveness-style and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases relinquish reflect that persons characteristics and patterns of living. The following argon examples of psychographic factors utilize in market segmentation: 1. genial class : Is the single most apply variable for research purposes, and divides the population into groups based on the teleph ace circuit of the Chief Income Earner (CIE), as such it can be seen as a socio-economic scale. In the UK, The National Readership Survey, provides the following standardised groupings. The socio-economic scale| 2.

| | kind grade| | | Description of occupation| | | Example| | | | | A| | | spunky autobusial, administrative or professional| | | Company director| | | | | B| | | intermediate private instructorial, administrative or professional| | | Middle manager| | | | | C1| | | supervisory, clerical, junior administrative or professional| | | Bank snoop clerk| | | | | C2| | | skilled manual of arms workers| | | Plumber| | | | | D| | | semi- and unskilled manual workers| | | Labourer| | | | | E| | | state pensioners with no other income, widows, routine and lowest grade earners| | | Unemployed| | | | 3.      jailhouse to view more detailed breakdown of Social vagabond Scale 4. Lifestyle : Involves classifying passel according to their va lues, beliefs, opinions, and interests. Ther! e is no one standardised modus vivendi segmentation model, instead market research firms, and advertize agencies are constantly devising new categories, which will outgo abet tar watch possible consumers of their clients products. One example of a life style classification model, is that developed by the advertisement agency, green & Rubican, called Cross Cultural Consumer...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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