Management Product and Service Design Essay

ravish furthestming is a radix puting bea in the Philippines. It is dictated in Santa Rosa City, Laguna, operated by enthral nation Inc. (formerly named Amtrust Leisure Corporation). same any different amusement super C, it got many attractions and rides that serve the best interest of battalion of any ages especi solelyy children. In the sharpen of view of operations management, as a whole, Enchanted terra firma is designed to add ingeniously each guests fancy and plys a entire sleep withment for every hotshot.With their catchy phrase, Where the charming begins they should brook clients an over either satisfaction with exclusively(a) the products and services they offer and still surface up with innovative ideas to keep intelligent deal oddly in the nearing cities to deign and go with a fulfilled experience of magic, how far would they render to make peoples imagination as realistic as they foot be? I. Product and profit Design col later(prenominal)al From hex to exit, the distance is very exquisite. Customers find themselves astonished with push-d accept list of infrastructures built we all know that the beautiful atmosphere endows what Enchanted dry land is all about(predicate).It is designed in much(prenominal) a way that would cater all ages. They put up up rides and delight-filled activities such as arcade, hoop appearances, games, souvenirs, mascot parade, street dancers, evening fireworks and a chaw much. As years passed by, they keep on adding new rides and attractions such as Xtreme Paintball, Kart racing, Triassic Laser Tag, 4D Discovery Theater, Exodus the twit (All-terrain vehicle Adventure Trail), Lake Spa (foot, in additionshie massages), aloofness snort Max, and SRRX (Haunted attraction). They to a fault started seasonal worker attraction such as the Biki Waterworld during summer. Their ticket promo is withal something people ar ceremonial out.They cook a variety of ticket rates depending on age and season. They also have discounts for students and re lieunts of Sta. Rosa, and every sem breaks they offer barkada discounts or packages to their target college students. proscribe Bringing of nourishment and drinks inside the pose is strictly prohibited. Customers are then induced to buy monopolized and dear(predicate) food and drinks inside, some otherwise they still request to go out the park. Tickets are non so affordable. Their souvenir products are similarly overpriced. in that respect is no place or specific spot, where people could rest when they got tired, only benches distri preciselyed at the park.II. Capacity Positive EK has really the capacity to conduct strain like this. With 17 hectares of land knowledge domain, they could really accommodate a large quash of people and put all the park z superstars, shop and food outlets, kiddy rides, adventurous and ut close(prenominal) rides for adults and other attractions together. They have rides that lead so much fun and excitement to customers. Their cater and crew are skilled, well accomplished and do excellent jobs. Their operations hours are enough to most customers to fully enjoy and explore the whole magical place. proscribeAlthough they could cater to large number of people, at that place are really times especially during special occasions when the whole park is full of discoverors or tourists. These create capacious lines in different rides creating disturbances to the enjoyment of their customers. III. servicing Process Positive Buying of entrance tickets is easy. They could choose between limited tickets or ride-all-you- evoke tickets. Also, EK provides necessary precautions and made the theme park as accessible as it roll in the hay be such as brochures so you might not get lost. There are staffs all over the theme park for immediate concerns, and accessible customer service office.Negative If there were also many people, it would take 30 transactions to 1 hour before you can take a ride because of yearn lines of people. The embarrassingest and most weary part is that youre standing while you are wait for your turn. Too much-crowded amusement park makes customers not to ultimately enjoy their trip and be dissatisfied. IV. Facility Layout Positive The age appropriateness and other requirements for efficiency of their facilities are viewed generally as one of the best features of Enchanted Kingdom. They have it all From land, wind, water supply, digital and to sports They offer a variety of fun.The layout was designed in such a way that it is sparse out credibly because they want their customers not only to be condensed to one side of EK but also to go all around and see all the other landmarks they constructed. Their rides are distributed according to different themes such as Spaceport, Portabello, Brooklyn Place, Victoria Park, Boulderville, Midway Boardwalk, and hobo camp Outpost. The Boulderville is where most rides for kids could be found. Negative lean layout could be tiring for some customers. locomote too many steps is tiring and a little bit wear to those older people.The adult rides like place shuttle and anchors away would take about five (5) legal proceeding of average travel in between. V. Location Positive leaving to Enchanted Kingdom comes handy with mystical vehicles especially those coming from Manila for it is located near the South Luzon Expressway Exit. It is also degage from other landmarks such as factories that could ruin the stunning ambience of EK. Its position is also near from exclusive subdivisions that could give them rich customers. Negative The location of EK would most likely be very awkward for public commuters. Since it is far from the national track, it is hard for them to locate it.Also, the trip from the national road is prone to heavy traffic. Finally, people who select to eat outside of EK due to its expensive food and drinks would cost them about 10-15 min utes and additional transportation costs because of its isolated location. VI. Quality Positive Well, every vocation tries to serve their function well. For some, it is affordable with all of its accommodations. Enchanted Kingdom is the biggest theme park we have here in the Philippines. This is likely the closest to having our very own Disneyland. They provide better quality of rides and scenery canvass to others.They are a member of supranational Association of Amusement Parks and Attractions which can assure us that Enchanted Kingdom follows extreme quality standards and measures similar to other amusement parks in the world. Negative The newness factor is somehow missing in Enchanted Kingdom nowadays. When you frequently visit EK, you would probably ask for new study rides. There are added attractions but they are lacking of building new study rides. The most exciting and challenging rides of EK would probably be still Anchors Away and Space Shuttle which is now Space Shut tle Max not like mavin City who has now the Star aeronaut.Also there are rides which are not well maintained especially their Grand Carousel. The issue of safety self-reliance also comes into the picture when the Space Shuttle, one of their major attractions, hung in mid-air twice. Recently was in the year 2007. VII. Recommendations for Improvement For improvements, we are not saying that this isnt a good place to go to for a fun day, but Enchanted Kingdom pass on exigency more than a few rides to impress everyone. First off, there arent enough rides to accommodate a abundant number of people, during peak seasons.You go out always end up waiting in line under the blazing sunniness for an hour or so, only to come out a minute later disappointed that it wasnt as electrifying as they had advertised. Then the food is too expensive, and you cant bring your own food not even a bottle of water. Now that would have been all right if the food inside Enchanted Kingdoms food court tastes decent, but sometimes even the bottle of water isnt cold. . There is a baseborn cafe outside but it doesnt serve anything worth eating. The bathrooms though impertinent and well kept had a mischievousness odor and stained tiles.Enchanted Kingdom needs a renovation too, and they need to do it fast before one of their rides collapse. And for 500 pesos entrance fee, they should at least make it a point to rise some of their rides and add more chairs and benches for the people. mayhap they could also plant more trees, as the heat can get to you especially during summer. Continuous improvement means total quality management. They should invest more on TQM for this will generate more revenues to their company. If they have TQM, people will not irresolution anymore their entrance fees as to be so expensive.More people would be satisfied and be converted to long-run customers. Most importantly, this would provide safety agency for all valued customers. Lastly, we support the prolongation of their proposed plans of creating Enchanted Kingdom General Santos, Enchanted Kingdom Davao, Andromeda City (Iloilo), spoil World (Cebu), and Planet Enchanted (Batangas City). These proposed proletariats will make EK accessible not only to people living in Luzon area but also to other split of the country as well. A project that will boost up frugal growth by attracting more tourists and creating more jobs for those unemployed.