Meeting the Customer Needs Essay Example | Topics and Well Written Essays - 3000 words

Meeting the Customer Needs - Essay Example..8 The relation between the motion management and guest satisfaction.8 Chapter 3 Understanding the gaps within the services...9 5 Gap sit around..10 Chapter 4 Assessment of the customer needs (Research work).11 Questionnaire design..12 Chapter 5 Measuring the customer expectations from the survey..12 Recommendations......17 coating.18 Appendix....19 References..22 Abstract The market is incomplete if the customers atomic number 18 missing. The customers are the revenue generators for the transaction houses. For both business empire whether it is small or big, the primary focus is how to hold their existing customers and how to acquire new customers. To retain the existing customers the in-depth understanding of the customer needs is very heavy. ... Customer needs are the base of any business. However, the most important question is how to know the specific needs of the customers related to some specific products? The merchandise r esearch plays the vital utilization in this theatrical role. The survey design and the questionnaire design play the major role to identify the customer needs. Through the proper data collection and analyzing the data are the most clutch way to find out the customer needs and to satisfy the needs accordingly. In this particular case the target organization is the McDonalds. Introduction Maintaining a great service quality and the product quality are all about understanding the requirements of the customers and delivering the tailor-made services to satisfy them. Understanding the customer behavior is other very important factor to be focused on. However, these are the basic rules to delivering satisfying services. The measurement of the steps taken towards the customer satisfaction is also very important. The primary and secondary data are important to support the outcome of the services related to the customer satisfaction. In regards to this research, the secondary data used are gathered from the Internet, journals and other publications in order to get basic information about the nature of the influences of the customer satisfaction. And the primary data are collected from the survey made from the sample size of 50 concourse selected randomly. McDonalds has been taken as the target brand in this case. The whole paper is stratified into vanadium chapters and each chapter has its own relevance to prove the importance of the customer satisfaction to win the customers. Chapter 1 The apprize about the selected organization (McDonalds) McDonalds is